About us
MEET THE BRAND
At Sanne Alexandra, we believe fashion should empower women and simplify their everyday lives—not add more stress and challenges. That’s why we’ve created a brand that puts women at the center, offering a carefully curated selection of timeless, comfortable, and functional pieces. We’re proud to combine style with comfort, striving to design collections women can rely on every single day.
Sanne Alexandra is a brand created by women, for women. We know that a woman’s body changes—not only throughout life, but also from day to day. That’s why we design clothes that adapt to you, not the other way around. Our design philosophy is rooted in the female experience, balancing flexibility, comfort, and style. For us, fit isn’t just about size—it’s about embracing change and empowering women through every stage of life.
Meet our founder
SANNE JOSEFSON
Sanne Josefson founded her brand in 2013 with a clear vision: to empower women through clothes that combine comfort and design. As a mother, health coach, and entrepreneur, she has built a strong community where women uplift each other. Taking full ownership of her company allowed Sanne to follow her values wholeheartedly—creating pieces that move with women through every stage of life.
ABOUT US
ABOUT SANNE ALEXANDRA
When style meets comfort effortlessly.
Our commitment is clear - delivering products
that make you look as good as you feel
At Sanne Alexandra, we believe that fashion
should empower women and make their lives
easier, not add to the stress and challenges they
already face.
That's why we've created a brand that focuses
on women, and offers a range of comfortable
bottoms that are both stylish and practical.
Together we pride ourselves on being confidently
comfortable and our goal is to provide women
with bottoms that they can rely on, day in and
day out.
We redefine comfort without sacrificing style.
It's not just about the fit; it's about feeling your
best while looking your best. Say goodbye to
compromises. Our fabrics stretch with you,
ensuring comfort without sacrificing style.
LOOK AS GOOD AS YOU FEEL
Sanne Alexandra is a brand for women by
women. We obsess comfort,deliver results and
ensure you look as good as you feel.
This isn't just about fashion, it's about confidence
in every step, a silhouettethat celebrates every
body and a comfort level that's non-negotiable.
We understand everybody is unique.
Our fit isn't just aboutsize; it's about celebrating
the uniqueness that is you.
MEET OUR FOUNDER
SANNE JOSEFSON
Sanne Josefson founded Sanne Alexandra in
2013. She wanted to create abrand that could
help women build a comfortable and practical
wardrobefilled with staple pieces. Her passion
for women’s apparel stems from her own
experiences as a businesswoman, mother of
two, and wife.
These experiences form the foundation of the
brand's creations, allowingthe brand to cater to
the diverse needs of women in all stages of life.
Sannehas built a loyal community of women who
appreciate the brand's focus oncomfort, style
and versatility.